Monday, October 31, 2011

Top Five Tips for Reputation Protection in Business

Many of you have probably already heard about the latest news about big banks "retreating" on controversial debit card fees. Many customers of banks have been left confused as to what is going on, and what to expect in the future. This has lead to people loosing faith in banks. Regardless of the field of business you are in, it is incredibly important for customers to have faith in you, and your product. If you do not have a trustworthy reputation, and customers are constantly unhappy, your business will not grow. According to the laws of supply and demand, the "quantity demanded" of your service or product will reduce, causing your prices to rise. This leads to an overall reduction in your customer base, something I am sure businesses would like to stray from.

If you are unsure as to how to build a loyal customer base, here are the Top Five Tips for Reputation Protection in Business:

Tip 1) Get your message out there: First and foremost, unless people know about your business, in other words, start an advertisement campaign. You can not expect to build a client base.

Tip 2) Be honest: Don't lie to your customers. Loyal customers are gained through building trust. Unless a customer believes in your service, it is unlikely that they will be loyal. You may gain a few customers, but remember, loyalty (repeat customers) are incredibly valuable.

Tip 4) Welcome all comments, both positive and negative: I'm sure many of you have heard the saying "we learn from our mistakes." Along with being true, that saying shows that instead of pushing aside our mistakes, failures, etc. we should instead embrace them, and use them to become a better business, ultimately building a positive reputation.

Tip 5) Communicate: Don't keep your customers in the dark. People just want to know what is going on. If something is going wrong with an order, don't try to hide it, because ultimately it will only be worse for you.

All Delivered is here if you would like assistance in building and protecting your reputation. Your friendly design team are happy to help you design material that is right for your business. We listen to our clients needs and concerns and try our best to live up to their service expectations in not only design, but also our printing and distribution services. If you are wanting to start up a door-to-door delivery campaign, contact us today.

For a free quote from an Account Executive, send us an email, visit our website, or give us a call. Allow us the privilege of helping sculpt your businesses reputation.

Thursday, October 27, 2011

Marketing vs. Dating

In today's economy the field of business has become even more competitive. Customers are now more selective than ever about where they spend their money. Marketing is an incredibly important tool, which is now more valuable than ever to businesses, as it allows companies or corporations to reach out to the general public and show what they have to offer. If no one knows who you are or what products or services you offer, how are you going to generate business?

Reach out! Show people who you are and what you have to offer. Marketing is a lot like dating... you may be confused about that reference, but unless you put yourself out there, you are not likely to get results. You need to seek out the customers who are right for you (if you are interested in men you wouldn't be "marketing" yourself to women... or if selling snow cones would you market in Alaska during the winter months?). Brainstorm about who you are wanting to reach. I have mentioned how important this is in earlier blogs, and keep repeating it because it is an integral element in a marketing campaign.

If you need help with this, or anything else related to direct marketing contact the team at All Delivered. Call, email, or visit our website. We would be happy to help!

Phone: 1-877-992-5533

Who is All Delivered?

All Delivered is a Premiere Distribution Service that was created to fill a need in the Advertisement delivery industry. Our sister company, The OAS, has provided unique outdoor advertising solutions to businesses across the country for the past five years.

When gas prices started to rise, consumers became more discerning about where they spend their money. Advertisers know the best way to bring their products and services to their customers is to have them brought Door-to-Door. Our history of printing and delivering Advertisements for our customers showed us some shocking things.

There is a serious lack of accountability in the distribution and delivery industry. Most distribution and delivery companies operate from a computer in their home, garage, or basement. They hire anyone – friends, teenagers, and people off the street – to distribute client door hangers and flyers. Their customers are always asking, “Were my Advertisements All Delivered?”

Our extensive experience with providing printed advertising for our customers made us realize that our distribution and delivery service are a cut above the rest. We use trained, supervised, GPS tracked, professional delivery people. We monitor and record all deliveries and keep track of our clients’ advertising media.
Some of our advertising clients had their own door hangers and flyers, and simply needed delivery. More and more, businesses began to ask if we could distribute their pre-printed Advertisements. We said, “Yes!” and All Delivered was born!

Now you can have your door hangers, flyers, postcards, and other items delivered by a truly professional Premiere Distribution Solution! Ask us for our referral list of satisfied customers!
Call All Delivered at 1-877-992-5533 today!

Tuesday, October 18, 2011

Marketing Design Success

Door to door advertising is still one of the most effective marketing techniques to get your produce or service noticed. Even in the high-tech age we live in, a properly implemented campaign of flyer distribution is an excellent way of reaching your customers, or potential customers. But as with anything, there are potential pitfalls.

The main thing which can cause a distribution campaign to fail is really quite simple: poor design or wording. If it is not clear what your print material is promoting, they will probably go straight into the nearest bin. An eye-catching design with clear, concise wording stating exactly what it is that you are offering with easily-located contact details is absolutely essential! Yet this is a mistake that many people make.

A cluttered design will make your flyer confusing and thus unappealing. It may be worth putting less information on it for the sake of clarity. If someone in a hurry can get a clear idea of what it is you are promoting on a first glance, it's more likely that they will keep hold of the advertisement and contact a company for further information. Depending on the size of your business, it may be worth looking into hiring a professional graphic artist to design your print material as this will ensure they are as good as they can be.

A well-implemented flyer distribution campaign can be an excellent way to reach both your existing and potential customers. A clear, concise design came make all the difference in making your delivery campaign more likely to succeed.

Brought to you by Thomas Pretty a marketing expert with many years of experience implementing hand-to-hand delivery methods.

Thursday, October 13, 2011

Spread the Word

Picture from CNNs iReporters Blog

Many people are aware of the recent Occupy Wall Street movement, yet many do not even know what the demonstrators are protesting. In a recent CNN poll, reporters asked demonstrators why they were participating in the movement. The information was posted to their blog site, and the results may be surprising. The poll found that the demonstrators were not all in consensus. The poll showed that approximately 46% of people were demonstrating against government corruption, 20% were against Wall Street impunity (the very reason I initially thought the protests were happening), 19% for bailouts, 18% against corporate greed, and only 16% were protesting job scarcity. With all of the confusion it is difficult for the general public to fully understand the true intention of the protesters, are they against government corruption, Wall Street impunity, bailouts, corporate greed, or job scarcity? Whatever the reason it has brought together a diverse group of people in protest of social injustice.

Now how does this relate to your business? Like the Wall Street movement, your potential clients are diverse. They have different opinions, viewpoints, and do not necessarily like the same things. So how do you reach them? In today's day and age information is more readily available than ever before. The general public is constantly bombarded with information from  every direction. To reach your potential customers you need to specialize your advertising market. You might be wondering how to do this. Quite simply, you need to use strategy. Who are you trying to reach? If your product is aimed at woman, market to women... men, market to men, etc.

At All Delivered we help our clientele target their customers through direct marketing. We deliver where you want! If you are looking for a radius delivery, we can help! Wanting to target single family homes? We can do it! Are you attempting to reach other businesses? We will deliver!

Call us today for a free quote, and allow us to help you reach your target audience!

Phone: 1-877-992-5533

Friday, October 7, 2011

Marketing Yourself

Justin Bieber did not just wake up one day famous. It took a team of people marketing Justin Beiber to the world. Without using specialized marketing techniques he would not be so famous that he is known in almost every household in the world. The same thing can be said about almost every famous figure throughout time. But how do they do this? What makes the marketing team behind the empire which is Justin Bieber so effective? The answer: specialized marketing.

Specialized marketing allows a person or business to target their audience. The team behind Justin Bieber specifically targeted tweens, and from there his fame and popularity spilled over into other age groups. As a business owner, it is important to recognize who your target audience is. Once that is determined, the marketing must be focused to appeal to the target group.

At All Delivered we allow our customers to target their customers through radius, zip code, and even specific neighborhood deliveries. Tell us who your target audience is, and we will help you reach them through the distribution of flyers, door hangers, postcards, product samples, or specialty items. If you are unsure of the location, quantity, or even what type of material you want to distribute, our friendly account executives are able to help you!

Call us today for a free quote! Allow us the privilege of getting your materials All Delivered!


Wednesday, October 5, 2011

Things to Remember When Getting a Quote

In today's global economy, consumers are given a variety of choices when it comes to both goods and services. When considering a service of product, price does matter to the consumer, and occasionally a low price can be affiliated with low quality services. 

In the door hanger and flyer distribution industry, like any other, it is not just about getting the lowest price quote. Many industries are unregulated, and consumers are sometimes disappointed with the quality of the products or services they paid for.

What sets All Delivered above the rest is our GPS tracking services. GPS tracking gives our customers the peace of mind that their print material was in fact All Delivered. The GPS tracking system is offered to all delivery companies, but 99% of our competitors choose not to use it. This brings about the question, do the companies not want you to know if your materials have really been delivered?

Key points to remember:
  • Research all of your options
  • Don't just go for the first company that gives you a low quote
  • Consider both quality and price
  • Ask for references or a list of happy customers
For peace of mind, and quality customer service. Contact us today for a free quote!

Phone: 1-877-992-5533

Don't forget to ask us for a list of satisfied customers! 

Monday, October 3, 2011

Is there really no such thing as bad publicity?

With news of the latest accounting blunder, businesses are feeling the competitive pressure more than ever. Recently it has been reported that some of the largest online coupon sites have been stretching the truth when it comes to their profits. The largest company, Groupon, has postponed it's Initial Public Offering of shares and pushed back dates of meetings with investors due to the current climate, or volatility, of the stock market. With all aspects combined, the company continues to push forward in the industry. Does the saying "there is no such thing as bad publicity" apply here? Only time will tell.

Publicity is incredibly important to businesses. Unless the general public knows your company exists, how do you expect them to give you business? At All Delivered, we provide a means through which you can reach out to the public, your future customers. We have found that print media is an effective means though which you can get your business noticed. If you are interested in working with us to increase business, contact us today!!!

Call us today at 1-877-992-5533
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