Thursday, March 1, 2012

Door-to-Door Marketing Actually Works!

For years millions of businesses have learned about the benefits of direct door-to-door distribution. It's no secret, door-to-door actually works. Flyers, door hangers, postcards, and other print materials have been delivered even longer than television has been around. If you are considering a door-to-door distribution campaign, there are a few things to consider: 

1) Say What You Want to Say: One of the first things you need to figure out is what you want to say. Whether you want to announce a new location, contest or giveaway, or new menu design. Once you have figure this out, design your flyers or door hangers to reflect what you want to say to the general public. 

2) Target Specific Demographics: 
With any type of marketing, demographics should be considered. If there is a specific group of people you would like to reach, design your delivery campaign to target that group, for example: If your business is a family restaurant, market to areas which would contain dwellings with children.

3) Check Out The Competition: Sometimes it can be helpful to research how similar businesses have been marketing their establishment. By checking out your competition you may pick up a few tips about the design of your materials. If your competition is offering a special, a great idea would be to match or beat it. You may also notice that they were successful though targeting a specific demographic.
4) Sample Different Markets: It doesn’t hurt to try out different areas, material types, or even designs. There are countless options when it comes to direct marketing. You have countless options when it comes to the size, style and design of your advertising materials. There are also multiple delivery methods, including radius, zip code, multiple area, and address specific deliveries. Needless to say, there are quite a few options for you to consider, but don't be afraid to try a few out to see what works for you.

So what are you waiting for? Call All Delivered for a free, competitive quote today! 

Phone: 1-877-992-5533